Read the Experts on Using Keywords
SEO or Search Engine Optimization is an ever changing field of expertise. I'm not an expert in the field, so I will recommend some experts.
Read their articles. Dig into their archives. Learn as much from them as you can on the subject of using keywords, before you start cranking out the pages of your website.
Who to Read:
13 Types of Marketing Keywords: Definitions and Examples from Indeed.com
** From HubSpot What Are Keywords?. Several good articles and you can also download a Free SEO Starter Pak.
*** Keyword Hero Keyword Research Basics. A very lengthly and informative discussion of keyword marketing. Several more good articles can be accessed from the bottom of this page.
Like these:
Keyword Targeted Traffic
Guide to Long Tail Keywords
The Best Keyword Optimization Tools
Finding Your Organic Keywords and what they are.
Many More!!
Do the Research
Be sure you at least understand the concept of how people find websites using keyword phrases.
SEO Secrets?
There are no secrets - just a lot of hard work!!
** Very good source. Lot's of information and tools.
***You could spend hours on this site. We give it a large WOW for information.