What are keywords?
🛠 Keywords are individual words or phrases that describe the main idea of your website.
For example, if you were building a website to sell cell phones, one of your main keyword phrases would be cell phones.
Choosing the right keyword phrases can determine the success or failure of your website.
Using the example of cell phones, if someone did a search for "cell phones" on Google or Bing and used "cell phones" as their search criteria, there would be 21,200,000 websites on Bing using the term.
None of the SEs display more than 1,000 sites and if you don't rank in the first 1,000 sites you have no SE representation. Google only displays 150 landing pages for the search term.
The chances of your website appearing in the top 10 of listed sites would be slim. Few web surfers will access search results beyond the first page of listed sites.
UPDATE
👉As of September 2024, the Internet hosts over 1.1 billion or exactly 1,119,023,272 websites. Approximately 17% are actively maintained and updated, which means around 192 million websites are active and serve as essential nodes.
musemind.agency
The use of secondary keywords and keyword phrases can help to improve your position in search listings.
For instance, if you sold only Android brand cell phones then the phrase Android cell phones could be used as a secondary keyword phrase. If you sold your cell phones at discounted prices then discounts on Android cell phones could be a secondary keyword phrase.
What Are the Odds
Not to discourage your expectations, but Google who boasts about 90% of the search market only displays a minute number of possible landing pages in a Search Query.
Let's experiment with a few keyword phrases and you decide if websites are worth the trouble.
First we'll do a search on Bing which gets about 4% of the search market. They will tell us how many actual landing pages they find.
We'll repeat the search on Google and see how many they display.
| Keyword | Bing # of Pages | Google Pages Displayed |
|---|---|---|
| web design | 9.420.000 | 210 |
| real estate | 47,400,000 | 151 |
| android phone | 4,980,000 | 149 |
| free cell phone games | 6,070,000 | 146 |
| google search | 180,000,000 | 116 |
| create a free website | 61,500,000 | 182 |
| cell phones | 21,200,000 | 150 |
| Android cell phones | 21,500,000 | 139 |
| discounts on Android cell phones | 9,900,000 | 163 |
Try a few for yourself. If you've started your research, try a few of your choices.
Developing a Theme
When search engines position your web site in search results, they don't look at just one page in your web site. If you have 10 pages or 500 web pages, to get good positioning you must have a recurring theme throughout the entire site.
That recurring theme should be your major keyword phrase, supported by the use of secondary phrases.
Using the mp3 players example: Instead of creating a page about RCA mp3 players by building a page where the main keyword is RCA, you would continue the theme by using the phrase Mp3 Players RCA. Position within the phrase itself is also important.
Some experts suggest including the phrase in the page name, web page title tag, description meta tag, an h1 header tag, an h2 header tag followed by a paragraph which includes the phrase. This might seem like overkill, but according to the unnamed experts it works.
👉See Also: Read the Experts
Free Tools and Resources
Free Bullet Images, WingDings and WebDings
🔵 🔶 😀 🎈 🐝 🏀 👉 👲 💡 🍅
Have you tried our NEWEST template kit with scrolling columns?
Download Template Kit #601 - 4 Page Kit or Test Drive It!